Who is GasBuddy Target Audience?
GasBuddy is a mobile app and website that helps drivers find the best gas prices in their area. It is a great tool for drivers who are looking to save money on gas, and it can be used to compare prices and find the best deals. But who is GasBuddy’s target audience? In this blog post, we will explore the demographics of GasBuddy’s target audience and discuss how to best reach them.
GasBuddy.com Audience Demographics
Audience composition can reveal a site’s current market share across various audiences. GasBuddy.com’s audience is 63.91% male and 36.09% female. The largest age group of visitors are 55 – 64 year olds (Desktop). This indicates that GasBuddy’s target audience is primarily older adults, with a slight majority of males.
Reaching GasBuddy’s Target Audience
GasBuddy’s target audience is primarily older adults, so it is important to consider how to best reach them. Here are a few tips for reaching GasBuddy’s target audience:
1. Use Traditional Advertising
Traditional advertising is still an effective way to reach older adults. This includes print ads, radio ads, and television ads. These methods are still popular among older adults, so it is important to consider using them when trying to reach GasBuddy’s target audience.
2. Utilize Social Media
Social media is a great way to reach older adults. Platforms like Facebook, Twitter, and Instagram are popular among older adults, so it is important to consider using them when trying to reach GasBuddy’s target audience.
3. Leverage Influencers
Influencers are a great way to reach older adults. Influencers can help spread the word about GasBuddy and help reach a larger audience. It is important to consider leveraging influencers when trying to reach GasBuddy’s target audience.
4. Focus on Mobile
Mobile is an important platform for reaching older adults. It is important to consider optimizing for mobile when trying to reach GasBuddy’s target audience. This includes making sure the website is mobile-friendly and creating mobile-friendly ads.
Conclusion
GasBuddy’s target audience is primarily older adults, with a slight majority of males. It is important to consider how to best reach this audience when trying to promote GasBuddy. Traditional advertising, social media, influencers, and mobile are all great ways to reach GasBuddy’s target audience. By leveraging these methods, it is possible to reach a larger audience and increase GasBuddy’s market share.
“The key to success is to target the right audience with the right message at the right time.” – Unknown
In conclusion, understanding who GasBuddy’s target audience is and how to best reach them is essential for success. By leveraging traditional advertising, social media, influencers, and mobile, it is possible to reach a larger audience and increase GasBuddy’s market share.
References:
– https://www.thinkwithgoogle.com/marketing-strategies/older-consumers/
– https://www.socialmediatoday.com/news/how-to-reach-older-audiences-on-social-media-infographic/564187/
– https://www.wordstream.com/blog/ws/2018/04/20/mobile-marketing-strategy